builder · attorney · YEC
Build the business. Keep the life.
Told I'd never go to college. Built anyway. Now I build the systems that let founders step back.
Head of Strategy & Technology at YEC. Founder of Pinnacle Ethos. Licensed attorney.

systems in productionrunning every day
- a-saab-forevershopify + ops hub
- denali-liquidationops hub
- pinnacle-opswhite-label platform
- yecself-hosted AI

Told I couldn't
did it anyway
They said: You're never going to college.
What happened: Went back at 27. Latin honors, Ohio State.
What happened: JD, Capital. Licensed attorney.
They said: Dropped out.
What happened: Toured as DJ G Live. Then finished what I started.
They said: I'm too much of the business.
What happened: Now I build systems that run without the founder.
What I build
for founder-led companies01 / operations
Inventory and ops hubs
One place for stock, pricing, orders, and the team, instead of five spreadsheets and your memory.
02 / commerce
Stores that sell
Shopify storefronts wired into the systems behind them, so the site and the warehouse agree.
03 / intelligence
Internal AI
Search and assistants trained on your own documents, running on infrastructure you control.
Running today
All the work →A Saab Forever
A Saab parts business. I built the storefront and the systems behind it.
Denali Liquidation Group
An internal operations hub, built and owned by Pinnacle Ethos, that runs the day-to-day.
Pinnacle Ops
The operations platform I rebuild for each client, so every company gets a hub that fits.
YEC
As Head of Strategy & Technology, I run a self-hosted AI stack for a community of founders.
The changelog
- v1.0init
Third-generation automotive family. A car guy from the start.
- v2.0fork
Dropped out of college. Toured as DJ G Live. Event production, no plan B.
- v3.0breaking
Back to school at 27. Latin honors, then a JD. Told I couldn't. Did it anyway.
- v4.0refactor
Chose to build instead of practice. Pinnacle Ethos, then YEC.
- v4.2current
Building systems that run without the founder. Including me. Freedom over control.
“You start the businesses to support the life that you want to live. You're not supposed to be living in the business.”